Planet Sports goes California. Although a work trip it was great to be there again, cruise around and feel the vibes that are second to none in a way. Cali is really special, it always feels like too much input, so much going on there all the time. We went to Agenda trade show, probably the most relevant streetwear / boardsports tradeshow right now over there as well as seeing heaps of shops, brand-headquarters and finally the Nike US Open. This event has go to be the craziest thing ever, never witnessed so many people for a boardsports-event. Everything was happening there, the world´s best surfers, skaters, bands, ... all in one place. We managed to squeeze it all in before heading home back to the office again with heaps of ideas and new brands to get going oin the Euro-market. Staying on the old Queen Mary was definitly the highlight, it was actually the cheapest hotel we could find in Long Beach next to the show. To imagine how many times this beauty crossed the Atlantic Ocean and how many people it carried is just awesome.
pics by http://svenschlager.com/